Plenty of people would get excited for pie. Probably more would be excited for cupcakes. But what about cereal? Better yet, what about granola?
There’s more than one reason I can get behind any flavor of Impact Foods’ granola. For one, the Dallas-based business is headed up by two SMU grads. Second, they’re the Tom’s Shoes of cereal: buy one $5.83 bag, and they’ll supply a meal to a starving child.
As someone who has seen hungry children on the streets of Haiti, this idea hits home for me. To read more about how Uptown residents Ben Hurt and Blaine Iler are making a difference, check out this story on them from neighborsgo.
Now, $5.83 is worth supplying food for a child, but it’s more than warranted when you get something you can’t stop eating in return.
For a while, I’ve heard that these small bags of granola were amazing — either in a bowl with milk or scooped straight out of the bag with your bare hand. When I say, “amazing,” this is a word that came from others’ testimonies. That’s an extreme statement. So when a coworker plopped a couple of bags in the food-to-share area of our office, I thought I wasn’t missing much by skipping the cereal for an afternoon snack.
Finally, about a month later, I couldn’t resist the urge to open up my own bag when Lindsey Miller, who handles public relations for Impact Foods, handed me to flavors to try.
I started with the blueberry-honey granola, which offers suited tastes for a morning meal. The bits of blueberry make you think of summer, and the honey isn’t just a slight sweetness, you can really taste it. This one is mostly clusters, while the other bag had lots of oats.
This other bag also had a flavor listed on the bag that I was less than excited about: pumpkin spice. The two words may get you excited — you want pumpkin everything once a chill finally comes to the Dallas air. And, I’m not totally excluded; I’ll have one pumpkin spice latte once Starbucks starts promoting them. I’m also a fan of the occasional cinnamon-pumpkin pancake. But this flavor of autumn has penetrated almost anything it can, with poor executions all over the place.
So, pumpkin spice and granola? I wasn’t setting the bar high. I also intended to share it, until I tried some.
I almost had no control. The flavor is delectable, but subtle. There isn’t an overwhelming, almost- heat of a spice, but a sweet warmth that has plenty of sugar and cinnamon. While the honey-blueberry granola is an ideal breakfast, this would be a good choice for dessert.
Impact Foods has the pumpkin spice for the season. Its other, year-long flavors include maple oat and vanilla almond, which I already have confidence in.
Impact Foods granola is vailable at stores such as EatZi’s and Whole Foods; you can also visit the Impact Foods website to order online and see what other local stores carry the product.